The numbers are in and they reveal more than just trends. Our latest global consumption forecast for frozen processed potatoes highlights shifting demand dynamics that are already reshaping the industry landscape. From evolving consumer behaviour to regional growth hotspots, this update is packed with strategic insights to help you stay ahead in a rapidly changing market.
This month’s focus: Consumption trends — not trade flows.
Ready to explore where future demand is headed? Let’s dive in.
Key Insights from the 2024 Forecast
2024 shows 2.2% growth compared to 2023
- Consumption growth landed 1% below prior forecasts
- Higher prices put pressure on demand, prompting some consumers to shift toward in-home options or substitutes
- Quick-service restaurants (QSR) saw a dip, driven by declining traffic at the top 3 global chains
Steady climb to 2030 — with a 3.0% annual growth rate expected
- Growth is powered largely by increased per capita consumption
- Emerging regions will drive 50% of the overall volume growth
- Expansion remains concentrated: the top 50 markets capture the majority of the increase
The gap between supply and demand is widening
- Investments in processing capacity are rising, but consumption isn’t yet keeping pace
- Growing self-sufficiency in key emerging markets is reducing import reliance — especially impacting exporters in Europe
Monitoring Consumption for Strategic Advantage
As global consumption patterns evolve, businesses that actively track these shifts can unlock new opportunities. Our monthly monitoring now goes beyond trade flows — offering robust, data-driven consumption forecasts you can count on.
At A-INSIGHTS, we combine local data sources with market expertise to give you a detailed picture of demand trends across segments (Retail, QSR, Foodservice) and regions. Our updated consumption model supports confident decision-making for sourcing, expansion, and customer engagement.
Want to know how these insights fit into your 2025 strategy?
We’re here to help. Schedule a call to discuss how our data can drive your next move.
